"The Three Tenors" of Information Marketing On Stage Together for the First Time!

Information Entrepreneur Intensive

Five-Day Program on How to Create, Develop, Package, Price, and Market Information Products through Direct Mail, Display Ads, Talk Programs, Dealers, and the Internet . . .

Dear Colleague,

Would you like to be a wealthy Internet tycoon, working from home, writing from sidewalk cafes in Paris, or emailing your promotions by laptop from under a palm tree in Hawaii? (Imagine the thrill of checking your inbox each morning to find dozens of orders which came in while you were sleeping.)

Would you like to be a published author, signing your books for eager readers, and have a library of other resources like CD's, DVD's, booklets, Special Reports and digital products? (Imagine the pride you'll feel the first time you see your book in a bookstore, or your CD album on a client's bookshelf.)

Have you ever dreamed of being a professional speaker, giving workshops around the world to adoring crowds? (Imagine basking in a standing ovation, then watching the stampede of people rushing back to buy your books, CDs and videos.)

Well if you answered, "Any or all of the above," pay close attention to what I am about to reveal to you. Because there is a very extraordinary event coming up.

An event unlike any workshop, seminar, or Boot Camp you have ever had the opportunity to experience . . .

This event is the most comprehensive, relentlessly-detailed, hands-on training ever conducted, on how to become an information entrepreneur & build a residual income
information marketing empire!

It covers the entire gamut of things you must know to start up an operation from scratch, with little or nothing out of pocket, and build it into an ongoing money machine. If you are one of the fortunate individuals to attend this event you will learn how to:

• Design the best product pipeline and business model for you;
• Author and create information products yourself;
• Source and contract for products from others;
• Package and price those products for optimum sales;
• Set up your backend systems and processes to handle business;
• Run the fulfillment yourself, or outsource it to others;
• Market your products through dealers, affiliates, and joint venture partners;
• Create and promote your own public seminars;
• Make even your small list out perform much larger lists;
• Systemize things so the business runs on autopilot without you, once it's properly set up;
• Create ongoing cash flow as well as periodic HUGE paydays that suck in more money than most people will earn in a decade;
• Develop a continuing stream of new prospects to fill both your online and offline databases;
• Discover and evaluate potential niche markets;
• Know what kind of websites you need to sell different products and services;
• Find programmers and explain how to build these sites to produce the most sales at minimal cost;
• Work the search engines, pay-per-click sites, Overture and Google Ad Words programs to generate more traffic to your site cost effectively;
• Foster the growth of "hyper-responsives" in your database, so you can make money month after month, even if you don't yet have your own products and services;
• Write emotionally-charged, throat-grabbing, sales-generating copy for your marketing materials; and,
• Effectively sell all of your products and services through direct response marketing strategies to produce a residual income information marketing empire!

Now when I say you'll learn how to market your products and services, I mean through MANY mediums. At this powerful event you will learn how to sell your information by "remote control" both online and offline through:

• Email newsletters (E-zines);
• Websites;
• Tele-seminars and web-inars;
• Display ads
• Classified ads;
• Coaching programs;
• Direct mail;
• Infomercials
• E-courses;
• Catalogs and "magalogs;"
• Free publicity;
• Back of room sales at talk programs;
• Consulting services; and
• Public Seminars and workshops.

The event is perfect for:

• Writers who have finally realized that giving away all their information in $20 books is keeping them broke;
• People fed up with the rat race, who want to start a home-based Internet business;
• Professional speakers who are stuck in the broken business model of chasing after a different audience for speeches every week;
• Computer geeks who want to know how to actually make serious money with their skills; and,
• Consultants who are trapped in the trading-hours-for money trap.

Of course you could be someone who isn't in any of these fields, but has information in a particular area you want to market. That's fine too. The most important thing is that you have experience, and knowledge that others are willing to pay for.

However, I really must warn you . . .

The key words there are "others are willing to pay for." When it comes to making money, academic knowledge is almost meaningless. The fact that you are the world's preeminent expert on caribou migration, solar eclipses, or know the Latin name for aardvark doesn't get it.

If you want to make money, your information must be tangible, practical, real-world stuff that someone can implement to advance their career, improve their sex life, enhance their relationships, improve their skills, train their pet, raise their kids better, or something like that. And of course the business world will pay big money for information on raising sales, handling mergers, managing employees, customer service, developing leadership, etc.

Some examples of areas already demonstrated to offer lucrative potential for information entrepreneurs are:

• Marketing;
• Sexual enhancement;
• Home-based business;
• Music;
• Recruiting;
• Sports;
• Leadership;
• Real estate investing;
• Health & wellness;
• Internet marketing;
• Weight loss;
• Sales;
• Crafts;
• Art;
• Network Marketing;
• Pets;
• Investing:
• Fashion;
• Wealth building;
• Spiritual enlightenment;
• Finding good employees;
• Marketing strategies;
• Relationships;
• Website Design
• Gardening;
• Raising a family;
• Interior design;
• Nutrition;
• Travel;
• Presentation skills; and,
• Thousands of other skills, hobbies, and areas of interest!

Now your topic does NOT have to be for the mass market! In fact, often the most lucrative situations are in tightly targeting niche markets. Because these niches are under the radar, the cost of reaching prospects is minimal, and competition is almost non-existent.

Internet marketer Frank Kern built a successful business, marketing to small niche markets like people who want to teach their parrots how to talk. Speaker Tom Antion did likewise with an e-book for people who want to know how to make toasts at dinners and social events. The key is having an introductory product to get prospects into the "pipeline," then keep providing new products as you also continue to build your customer base.

Why being an information entrepreneur is such a cool, enjoyable, and profitable business . . .

Being an information entrepreneur is fun. It lets you take knowledge you have learned and experiences you have gone through, and sell them to other people for money.

For a lot of money.

Speakers can easily get $5,000 or $7,500 a speech. The great ones make $20,000 and up. A one- or two-day seminar can earn you anywhere from $25,000 to $150,000!

And information products have a very fat margin, because people are not paying for the production cost, but the value of the content. A Special Report can cost you $1 to produce, yet sell for $47. A CD album may cost you $10 in production costs, but sell all day long for $147. Digital products (like e-books) are created for pennies, yet can sell for hundreds of dollars!

It's not what they cost to produce; it's what people can do with the information contained.

As an information entrepreneur, you choose your own hours and where you work. Your only real concern is having a place with a good Internet connection. So you can spend the spring in Paris , the summers in Europe and the winter in Hawaii or Fiji , if that's what you like. Follow your heart and the sun, living a lifestyle most people would kill for.

And nothing can teach you better how to live this lifestyle than the upcoming event I told you about.

So by this point you're probably wondering what the event is, and who the person is that can teach you how to do all this. Well frankly, there isn't a person alive today who could. But there are three guys who together, can.

Now you should be aware, these are not guys that you normally see on the "you speak at my event, I'll speak at your event" circuit . . .

You know what I mean. There seems to be about a dozen speakers that do nothing all year except appear at each others seminars. Each event is supposed to be the "be-all, end all, mother of all events" where they will "reveal (for the very first time), their most closely guarded secrets." Which they seem to be doing every other month!

Well the three guys I am talking about are NOT a part of that incestuous circuit. Because they don't make their money by "mining the miners." They work in a diverse group of markets, developing new products, running coaching programs, providing consulting services, managing their own websites and direct mail campaigns, and just generally making millions of dollars in the marketplace.

Between them, they are personally responsible for hundreds of millions of dollars in sales. When you add in the results of their happy clients and delirious protégées, the number reaches the Billions!

However, it's only fair to warn you.

If you're expecting three seminar leaders in blue business suits, you're going to be in for a serious shock.

You see, you're going to be learning all these multi-million-dollar ideas from: a high school dropout; a wayward orphan; and, a guy with a learning disability!

I am not kidding. As you'll soon discover, these guys certainly didn't take the conventional route to success. Each faced serious obstacles, had to overcome monumental challenges, and was written off by those around them as a hopeless loser. Yet each persevered to shock their critics and reach extraordinary levels of success. What makes this event so extraordinary is.

They don't normally do programs on how they do what they do!

They're too busy running their own businesses and making money. But the chance to spend a few days masterminding new business strategies, working together for the first time, not to mention pocketing a cool million dollars each, was simply too intoxicating for them to pass up!

So they agreed to collaborate together for the first time, presenting the first-ever:

Information Marketing Intensive

This thing is going to be huge! This is "The Three Tenors" of information marketing. (Only you will be the one doing the singing. Singing all the way to the bank!)

Each one of these guys is a giant in his own arena. Each has built a reputation as the preeminent expert in his area of expertise. And now they are going to be together on the same stage, for the first time ever!

Each will be present for the entire event. Each will present his own packed-with-million-dollar-ideas sessions. And each will also be present and jumping in and contributing during the sessions of the other two.

Other times two or all three of them will be working together on segments, panel discussions, and Q&A sessions. It will be an All Star "tag team" of epic proportions!

Here's the most important part.

This is not one of those "talking head" seminars that leave you in a coma by the time it's over. It is a powerful, hands-on, interactive event that includes Hot Seats, actual Case Studies, and exercises that will have you working on your own projects while you are there! It's interactive and experiential, so you learn by actually DOING!

Because after all, who do you know who ever got rich by taking notes?

In addition, you will be watching and experiencing real email and Internet promotions, done live before your eyes, and observe as the orders pour in! You'll see the "behind the scenes" stuff that makes the cash stream in.

You won't walk out on "helpless overload," because you're going to write some of your own marketing copy while you are there, you'll have a blueprint for where you want to go, and a specific Action Step list to follow the second you get back home. (Although I suspect you'll be starting some of them on the plane ride back!)

What makes this program so unique, powerful, and downright lucrative?

• You'll be slapping yourself upside the head wondering why you never thought of this, when you see how to attract new prospects like flies to cow shit, during the Case Study of a viral marketing "Hub" site one tenor created;

• You will actually be writing powerful, testicle-grabbing, moron-proof headlines and "killer" marketing copy for your own website, brochure, or sales letter during the copywriting segment;

• You'll see an actual Case Study on Google Ad Words, tracked from expensive failure to successful result, and discover exactly what turned it around. You'll learn exactly how to work the system to get maximum clicks for the least amount of your money yourself, without the expensive and painful learning curve most people have to go through;

• Try to keep some semblance of composure, as one tenor relates how he invented one simple product (which YOU could easily have thought of), that has sold more than $28 million worth so far, and counting;

• You could be selected for a "Hot Seat" where your project is the star. This is where the Tenors analyze, strategize and critique your idea, concept, or marketing strategy. (There will be Hot Seats for product development, packaging and pricing, website critique, and marketing materials critique.);

• Watch spellbound, as one tenor presents the Case Study on the online business model he built in the health and weight loss industry that raked in over 17,000 customers in 90 days, and paved the way for the company to turn down a high eight figure (you do the math) buyout offer for the business;

• Try to keep your jaw off the table as another tenor presents his Case Study of two e-zines he sent out: one that produced $212,850.00 in 48 hours, and another that raked in more than $225,000.00 in the same time frame! (Both to lists smaller than 15,000 names BTW!);

• Be in the room live, and watch as several actual e-zines promotions are mailed, and then track the orders as they come pouring in. (IMPORTANT NOTE: We will be issuing adult disposable diapers to you when you register. Out of consideration to other attendees, p lease wear these during this segment, in order to protect you from soiling your knickers, as you calculate how much money is being taken in before your very eyes!);

• Keep your diapers on. You may need them, when one tenor reveals how he made an extra $250,000.00 in consulting fees.in twenty minutes;

• You may need to change your diapers before the next Case Study, when you see how one tenor created a sales process for a start-up Internet venture that grew that company to one of the top 50 web properties in the world--trafficking over 18 million unique visitors every month-with as many as 50,000 people taking some action on their site at the exact same second;

• Don't even blink during the Case Study on Overture and Pay-Per-Click search engines, to see how you capture the most traffic for your websites at the lowest cost. (Most people doing this are paying ten times more than they should be! Find out how to do it profitably.);

• Watch in utter rapture and amazement, during the Case Study of how one tenor created a sales system for a client that swamped them with over 6,200 new customers in less time than it takes most people to complete a jigsaw puzzle;

• Better set a napkin under your chin to catch the saliva when you see the Case Study on e-courses, and realize how easily and quickly you could apply this technique-then realize how much money it can be making you right now;

• Try to keep your hands from shaking as you open your binder and read a copy of the exact sponsorship package one tenor used to raise over $150,000 in conference sponsorships for a seminar he conducted! ( This proposal alone would be worth twenty times what you invest to come to the conference. Really.);

• Please refrain from fondling yourself, as one tenor details how he and a client started a $44.95 monthly membership site, which grew to exactly 3,539 active members in just the FIRST month of business...and is adding 500 to 600 new members a week;

• Pick your poison as all three tenors reveal their various techniques they use to routinely sell $50,000, $80,000 or even $120,000 in back-of-room product sales at seminars and workshops.

• Most importantly of all, you will leave actually knowing how to immediately apply these new strategies as soon as you get back. And you'll be working on many of your own projects during the event yourself. You will leave knowing how to make money with YOUR expertise in YOUR market!

Alright I know the suspense is killing you, so let me reveal just who you have the chance to be learning from, dining with, and asking questions of. It's time to meet your faculty . . .

Tenor Number One: "The High School Dropout"

Tenor Number One was a juvenile delinquent in and out of trouble with the law, who was finally expelled from high school. He was a teenage alcoholic and drug addict, which culminated with his arrest for armed robbery at 15 years old. Fortunately for all concerned, he eventually found his way, and today is one of the most successful information entrepreneurs on the planet. Of course I could be talking about none other than Randy Gage.

Randy's online coaching program boasts clients in more than 40 different countries, at fees from $277 to $75,000 annually. He is one of the most sought after speakers in the market, pulling down from $20,000 to $40,000 per speech, and filling up seminars and Boot Camps with tickets as much as $10,000 a person. He has conducted trainings in more than 25 nations around the globe.

As a corporate consultant, he gets six-figure initiation fees, and monthly retainer contracts of $10,000 to $40,000. A month. (And he doesn't even look for this business. He has no brochure, doesn't have a business card, and his phone number is unlisted!)

Randy is a brilliant marketing strategist, having twice built multi-million-dollar information entrepreneur businesses. He has authored more than 50 books, audio albums, videos, and other information products. Randy's personally sold more than $12 million of his own information products, and hundreds of millions more for his clients and protégées. Randy's books and other resources have been translated into Chinese, Norwegian, Spanish, Korean, German, Russian, Czech, Indian, Portuguese, Slovene, Macedonian, Croatian, Indonesian, and Dutch.

It wasn't until 2001 that Randy began marketing information products on the Internet. Unlike many Internet marketers, Randy doesn't write code, and couldn't build a website if his life depended on it. He simply conceptualizes sites on a yellow legal pad, and then turns them over to Tenor Number Two.

Randy currently has over 300 URLs, linking to nine major destination sites, which then feed off to more than 75 sales letter and other simple sites. ALL of these sites have recouped their development costs and are ongoing profit centers. Randy has proven that the technical knowledge is secondary to creating a strong offer, compelling copy, and understanding direct marketing principles.

Randy is a self-taught student of direct response marketing. Although he rarely works for others, he is considered by many people in the know to be the world's foremost copywriter. He was a pioneer in utilizing "magalogs" to dominate specific market segments, and he's quite well versed in direct mail, space ads, and other direct marketing strategies.

Most importantly, Randy didn't do all this by selling kits on how to be an information entrepreneur. He actually works in other markets. At the Information Entrepreneurs Intensive, he'll be revealing how he came to dominate those markets.

Tenor Number Two: "The Wayward Orphan"

Our second Tenor is an orphan, who bounced from foster home to foster home, finally running away at 12 and living on the streets.  By 16 he was a very successful entrepreneur, albeit in ways that we won't mention, in case the statute of limitations hasn't run out!  Once he received his legal emancipation status (and realized he could now be tried as an adult!), he decided to pursue more conventional means of making a living. 

Good thing too, because for more than 25 years, Ford Saeks has been actively involved in the successful growth and operation of multiple business ventures in a multitude of industries. He has founded more than ten successful companies, received three U.S. Patents, and developed a sizable collection of intellectual property.  He has authored four business plans that received SBA financing and successfully repaid each of them.  

Ford doesn't just talk about information and Internet marketing solutions, he lives them every day.  Ford is the behind-the-scenes genius who manages all website and online operations for Tenor Number One.   One of the early pioneers in online marketing, he started his first corporate site in 1993, is certified to train on numerous software and programming topics, and designed the websites and e-commerce programs for many of today's most successful information entrepreneurs.   

Ford has conducted more than 500 Internet and marketing related seminars in all 50 U.S. states and Canada .  His consulting and training programs include work for Fortune 500 companies, small businesses, universities, non-profit organizations, and associations.   Obviously Ford is a brilliant entrepreneur, but it's important to know that he has a gift for presenting information in a simple straightforward way that anyone can understand.

As President of Prime Concepts Group, Inc., Ford has a 17-year track record of providing successful backend support services for other high profile speakers such as Les Brown and Tom McCarthy.   Ford's company publishes the majority of Randy Gage's English language information products. 

Ford's patented products have sold millions of units and still sell worldwide today, through retail stores, mail-order catalogs, mass merchants, and the Internet.  (Ford was the marketing consultant who helped the designers of children's floating swimwear take their product line to market and produce more than $10 million in sales.  And you have no doubt seen the floor to ceiling, tension mount bike rack in numerous catalogs.  That was Ford's invention, which has sold more than $28 million dollars worth, and counting.)

Ford has consulted and trained thousands of people in the areas of sales, marketing, and the Internet.  At the Information Entrepreneur Intensive, he will be laying bare the methods, strategies, and systems he uses successfully, so you can apply them in your own business!  

Tenor Number Three: "The Guy with the Learning Disability"

When he was a small child, the parents and teachers of Tenor Number Three weren't quite sure if he was a problem child, or just "slow." He had a difficult time grasping certain things and didn't learn to read until he was almost 13 years old. Well it turns out he was brilliant, because once his learning disorder was diagnosed, Joshua Shafran went on to carve a swath through Internet marketing circles that left insiders and veterans breathless. (Not to mention being the only Tenor who actually graduated from college.)

And it's actually because of his learning disability that Joshua has developed his reputation as such an amazing coach and teacher. Because essentially he had to teach himself how to learn-he is capable of chunking down even the most complex subjects to understandable concepts you can immediately grasp and act on.

His love of coaching and development led him into the sales arena where he took a position in a national seminar and education company and found himself traveling all over the US, training and coaching over 100,000 small business owners and aspiring entrepreneurs every year.

Joshua outlined and documented some of this training experience into a book, which he self-published and printed 10,000 copies. This presented a slight problem because he then had to figure out how to sell all 10,000 copies himself. This led Joshua to learn all he could about the science of Direct Response Marketing.

Not even knowing what email or the Internet was, he registered his first website and started his online exploration. Joshua learned through trial and error and within 12 months, that site became the top in its category, doing over $17,000 a month in sales-at a time when it was widely believed that you couldn't make money online.

Needless to say, Joshua sold all 10,000 copies of his book using this online systemized sales system, and that system is still in place today, selling the second digital edition of that book.

As word of his success grew, Joshua was recruited to develop several of his "Systemized Sales Processes" for a small, start-up Internet company. Joshua's direct marketing and sales systems grew that company to over $6 million a year in annual sales in less than 24 months-and the company became one of the top 50 web properties in the world, trafficking over 18 million unique visitors every month!

Because of the high traffic lab he had to work with, Joshua did literally thousands of different side by side marketing tests (A/B split testing) to discover what worked and what didn't. He masterminded and pioneered all sorts of innovative new online marketing methods as a result of this work. Some of these are now considered standard operating procedure in the online world today, but were completely undiscovered before he started exploring them.

Just one of the several systems Shafran pioneered for this company sold over 200,000 downloadable digital information products (that's UNITS, not dollars... 200,000 CUSTOMERS) over a three year period.

During this time, Joshua also created lead generation and conversion systems for many clients in all sorts of industries ranging from mortgage refinancing to MLM, from financial planning to satellite TV, and from new home construction to Real Estate investments. His legendary "Fred, the Flat Headed Flea" campaign generated over one million leads, which produced millions of dollars in sales.

It was that experience that led Joshua to come out from behind the scenes and create his own education, training and business development company. He released his "Net Profits On Demand" (N-POD) home study system and it instantly became a best seller, earning him the moniker "Mr. N-POD" in online circles.

In less than two years he successfully trained almost 2,000 people with his unique N-POD system and methods (and that's no small feat considering that he again was starting from zero and the N-POD training system was priced at $500). This product was later integrated into his fast selling "Income For Life" product line, built around his proprietary 9-step business development process. At the Information Entrepreneur Intensive, he will be providing numerous Case Studies and examples of how you can apply these principles to increase sales in your own business.

The Format . . .

Here's how things will play out. The Intensive itself is a four-day program that will run from early morning until late into the night. Immediately before the event, is a one-day pre-conference, free to all Intensive attendees.

Information Entreprenuer Intensive Event Format

Wednesday, November 16 is the Special Pre-Event Bonus Conference.

It will go from 9 am to 5 pm, and it's exclusively devoted to product authorship and development. This pre-conference is for people that: don't have product to sell yet; have product, but want to develop more; and, want to know how to package, price, and position their products better.

It will cover things like book writing versus ghost writers; how to get product development costs covered; how to work in audio studios; working with camera crews for videos; the psychological price points to use for pricing; packaging tips that increase sales and reduce returns; the best sources for production; how to manage in-house fulfillment or outsource it; and lots, lots more. It will begin that morning with a segment of how to create the perfect "product pipeline" and business model for you.

If you have the product development issue covered already, you can miss this day and arrive that evening. However, we do suggest you attend, as you are certain to pick up some great product development ideas. But the choice is yours.

Wednesday evening is an optional and very exclusive VIP Reception and Private Dinner with "the Three Tenors."

Attendance at this optional event is SEVERELY limited. More about that in a little bit. Although the guys will each speak briefly, this is really more of a social "get to know each other" event. It's your chance to make new friends and reconnect with old ones.

The Intensive itself will run from the morning of Thursday, November 17th through the evening of Sunday, the 20th.

Thursday, Friday and Saturday expect to go until midnight or even later. Sunday will finish by 6 pm. The Intensive moves away from the product development strategies, and spends the entire four days on marketing products.

But that's not all. Not by a long shot. Because you'll also learn how to handle the business side of the marketing equation. Things like selecting the right vendors, knowing what to outsource, when to go with digital products versus hard products, how to negotiate the best pricing, and what is the best business structure for you.

Most people neglect to teach you these things. So you know just enough to be dangerous. (Or in other words, just enough to go into business and lose everything!) These guys won't let that happen to you.

They will be including the complete business management aspect of the business as well. This will protect you from the common danger of copying just one element of a successful business model, but missing how everything works together to create the true success. When I say this is the most intense, complete and all-encompassing program ever offered—I mean it!

Here's a sneak peek at some of the sessions you will experience during these four jam-packed days of moneymaking information:

• How to find and evaluate lucrative niche markets;
• Participant Hot Seats;
• How to set up and mange reseller, affiliate, dealer, and joint venture programs to have others marketing your products;
• The different types of websites for information entrepreneurs and how to use each ("Starfleet Command" main site, sales letter sites, viral marketing "hub" sites," e-course sites, coaching program sites, membership sites, etc.);
• Managing the backend and administration;
• Tracking stats and testing for max results and profits (Understanding the math, so you know how to make duds work and when to cut your losses with an idea because it doesn't have legs);
• How to develop and market a coaching/mentoring program;
• Copywriting sessions (including opening templates, capturing emotion in copy, story detectors, creating strong sales hooks, etc.);
• How to set up and market public seminars;
• Case Studies (So you learn the exact process that produced the result, not just the result!)
• How to sell through catalogs and "magalogs:"
• Direct mail strategies;
• How to get your share of no cost/low cost publicity;
• How to know you're ready for an infomercial, and what that entails;
• Selling through display and classified ads; and,
• How to market consulting services.

I Don't Care What it Costs. Sign Me Up Now!        Tell Me More . . .